On October 30, 2019, COSMOliving, an international brand that led the new home fashion, held a brand launch conference in Guangzhou and officially announced its landing in China. The brand launch conference was jointly organized by Hearst Group, Fashion Media Group, DOREL Group and Lin’s Wood.
As the demand for luxury homes continues to grow in the Chinese market, young women are increasingly becoming the main purchasing power. They are eager for a stylish home brand that reflects their modern life. Traditional home design is incompatible with the lifestyle of these emerging consumers. COSMOliving is derived from the high-end positioning of COMOPOLITAN magazine brand but it is practical and inexpensive. It is regarded as the new generation of youth home fashion vane celebrity dresses .
“Fun and Fearless” is interesting and COSMOliving; there is personality and vitality is COSMOliving; there is attitude and style is COSMOliving.
If “COSMOPOLITAN” represents clothing and appearance aesthetics, COSMOliving represents the inner home aesthetic. The concept of COSMOliving is: “Let life be more beautiful.” Life is the stage for everyone. We must not only express ourselves in social situations, but also define ourselves from the bits and pieces of life. The higher appeal of aesthetics, quality, and even life philosophy on the practical function makes COSMoliving perfectly fit the new trend of the Chinese home market.
Cosmoliving branded homes benefit from Cosmopolitan’s unique international positioning, and Steve Ross, global chief license officer and head of brand development at Hearst Magazines, said: “Cosmopolitan magazine promotes modern fashion in various forms. Femininity, the Cosmoliving home that was born with this magazine, is beautiful and functional, and the exquisite design is the core of every piece of work, so that ‘Cosmo’ readers of different ages can use their living space as their own. “Extension of the personal wardrobe.”
The Dorel Group selected Lin’s Wood as the first partner of the Cosmoliving brand in China. Steve Wahrhaftig, vice president of home furnishing at Dorel, points out that “Lin Wood is known for its expertise in home and its reputation for excellent customer service. We are happy to invite Lin Wood. As an important partner to launch the Cosmoliving brand, you can purchase Cosmoliving products at Tmall’s official Lin’s Wood Furniture flagship store.”
Norman Braunstein, president of Dorel Group’s Home Department, points out that “Cosmoliving is one of the most influential brands launched by Dorel Home. CosmoLiving is reaching out to a new consumer group who appreciates the home that reflects their longing for lifestyle. Products. Dorel is pleased to work with top partners such as Fashion Group, Hearst Group and Lin Wood to bring this exciting brand to the Chinese market.”
About Fashion Group
Fashion Group is one of the most well-known media companies in China. There are many magazine brands that are well-known in China, such as “Fashion Cosmopolitan”, “Mr. Fashion”, “Fashion Home” and so on. It also founded famous social events such as charity nights and beautiful festivals.
About Dorel Group
Dorel Home is one of the largest furniture companies in North America. Dorel Industries is a global consumer product design and manufacturing company from North America that designs and manufactures three areas: youth, household goods, and bicycles. The product design and global sourcing that lead the international fashion trend make the Cosmoliving brand have the latest fashion trends and high quality, while providing Chinese consumers with very affordable prices.
About Hearst Group
Hearst is one of the largest diversified media, information and services companies in the United States. Hearst attracts more monthly readers than other publishers. Hearst magazine’s print and digital media reach 139 million readers and website visitors per month, accounting for more than two-thirds of the nation’s total female population, nearly three-quarters of which are a new generation of women (source: 2017 comscore multi-platform/mri 01-18/f17). The company has 25 publications in the United States and has published nearly 300 editions and 200 websites around the world.
About Lin’s Wood Industry
Lin’s Wood Industry, founded in 2007, is affiliated to Foshan Chenglin Furniture Co., Ltd. It is an Internet furniture enterprise integrating professional R&D, manufacturing, sales and after-sales. Lin’s wood industry has always been based on precise big data operations, serving more than 5.5 million homes, creating more for consumers through multi-style furniture categories, professional intimate home services, and easy and convenient shopping experience. A wonderful way of life.
12 years of operation and development, actively explore the road of new retail development of furniture, as of August 2019, Lin’s wood industry has a total of 235 offline stores. Breakthroughs in achieving milestones in the industry have become one of the iconic brands of Internet furniture.